The south of the boarder

South of the Border (often referred to as SOB by locals) is a unique blend of Southern and Mexican culture. At first, you might wonder what all this Mexican-inspired decor is doing in South Carolina, far from its traditional setting. However, it won't take long for you to embrace SOB as a vibrant neon yellow and pink version of Tijuana, with the added benefits of English-speaking staff and safe drinking water. The mascot of the area is Pedro, a cheerful, mustachioed caricature wearing an oversized sombrero (a type of straw or felt hat). Pedro not only features on the billboards, but he also greets visitors as a 97-foot-tall figure at the entrance of SOB, making him "the largest freestanding sign east of the Mississippi." You even have the opportunity to drive between his legs. During the summer, the South Carolina state line becomes the starting point for fireworks displays, and SOB offers an extensive selection. You can stock up on Roman candles and other fireworks at Pedro's Rocket City. Outside, a 30-minute audio loop of MTV hits plays repeatedly without interruption.

Courtesy: http://www.roadsideamerica.com/